| || |
Public relations is used to persuade the media to publish and distribute stories, articles, news and information explaining your cause. For detailed information on how to implement the public relations materials listed below, please consult your Operator Media Kit Guide.
• News Release
Highlights ways to detect and respond to a natural gas leak and emphasizes the importance of calling before you dig. Available as a Microsoft® Word document.
• Contributed Articles
Four articles total, each addressing a different stakeholder audience as outlined in RP 1162. Available as Microsoft® Word documents.
• Media Tips
Suggestions to help you make the most of interactions with the media. Available as an Adobe® PDF file.
• Key Messages
Important messages and talking points to reference when discussing and promoting natural gas safety. Available as an Adobe® PDF file.
• Story Ideas to Pitch to the Media
Natural gas safety story ideas to submit (or “pitch”) to the media. Available as an Adobe® PDF file.
• Creative Ideas for Partnering with Local Businesses and Organizations
Partnership suggestions to bring added exposure to your cause. Available as an Adobe® PDF file.
| || |
About Natural Gas
Operator Media Kit
• Public Relations Materials
• Advertising Materials
• Campaign Logos
Call Before You Dig—Indiana811
If you have any questions or concerns about your kit, please contact Devaney & Associates, Inc., at 410-296-0800.
| || |